KHALID: Republicans mock it and are using it to describe things people don't like about the economy, like inflation. And so Bidenomics became the wraparound for a few things - the core pillars of the president's economic agenda, investing in America, empowering workers and lowering costs. LABOLT: In communications, we need a repeated theme, a repeated frame for people to remember it. KHALID: That's the White House communications director, Ben LaBolt. You have to hear something seven times in order to remember it. KHALID: It might seem like a lot, but the White House says there's a good reason for that.īEN LABOLT: In marketing, there's a rule called the rule of seven. PRESIDENT JOE BIDEN: Under my plan - under Bidenomics, we've created.īidenomics is just another way of saying restoring the American dream. He's traveling to Maine on Friday to spread this message, and there's a certain term he uses constantly to describe his agenda. NPR White House correspondent Asma Khalid reports on this strategy and its risks.ĪSMA KHALID, BYLINE: The president's central economic vision is to grow the economy from, as he says, the middle out and the bottom up. So it's embracing this label in an effort to sell the president's economic agenda. And the White House knows it needs to rectify that, especially ahead of a reelection campaign. Polls consistently show a majority of Americans disapprove of how Biden is handling the economy. Here’s how it started.Bidenomics (ph) - that is a word President Biden and his team have been using a whole lot in recent weeks. JULY FOURTH AT THE WHITE HOUSE: The fete is an annual tradition. Still, Biden will find it tough to surpass the July Fourth celebration held when he was vice president in 2016 and then-President Barack Obama's final Independence Day concert in the East Room included rapper Kendrick Lamar and singer Janelle Monáe. The big-name performer: Jennifer Nettles, who's cultivated a solo career as well as one in country music duo Sugarland, performed the “Star Spangled Banner" and several more songs. "This year, the Fourth of July is a day of special celebration, for we are emerging from the darkness of years a year of pandemic and isolation a year of pain, fear, and heartbreaking loss," Biden said at the White House event. The prior year, Biden's first Fourth of July as president, was monumental in that stay-at-home orders were being lifted during the COVID-19 pandemic.īiden held what, at the time, was the largest event of his presidency inviting more than 1,000 onto the White House South Lawn to eat burgers and watch fireworks. But news that six people were killed in a parade at Highland Park, Illinois, cast a pall over the event. In 2022, the first couple hosted a Fourth of July barbecue with military families and pop singer-songwriter Andy Grammer. WHAT EVERYONE IS TALKING ABOUT: Sign up for our trending newsletter to get the latest news of the dayĮach year since taking office, the Bidens have hosted military and veteran families, caregivers, and survivors to the White House for Independence Day events.īut this year, there's more big-name talent involved. The president and first lady will make remarks during the evening and watch, from the White House, the Independence Day fireworks extravaganza as it unfolds over the National Mall. And the first couple elevated the entertainment portion of the event with Grammy winners Ne-Yo and Brothers Osborne scheduled to perform, along with artist and producer DJ D-Nice.Īlso performing for the military and veteran families in attendance will be singer-songwriter and veteran Army spouse Becca Rae Greene, as well as ensembles from “The President’s Own” United States Marine Band, U.S. President Joe Biden and first lady Jill Biden will host their third Fourth of July celebration on the South Lawn on Tuesday. The Biden White House is upping its July Fourth celebration game. Watch Video: American patriotism renewed through these feel-good moments
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